LeadG2, on October 16, 2015
Here we are at the end of another week! (They go by so fast, don't they??) It's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Ad-blocking software has marketers worried, but is display advertising really in trouble? HubSpot has an interesting perspective to share in this blog post. Maybe all marketers need to do to see results is change the way they're using digital ads.
Mindy Murphy, on October 13, 2015
I passed by a drink display at the grocery store the other day and one of the Coke cans caught my eye. In big bold letters it screamed out to shoppers the word, “Superstar.” You have probably seen the Coca-Cola can labels with the descriptions on them. The “Superstar” can was sitting between a can that said, “Friend” and one that said, “Dreamer.”
At first glance, all the cans looked exactly alike, but when you looked closer, they all had a different label.
It made me think about helping managers identify sales talent. Resumes today are often built using templates or professional assistance and they can make anyone look like a superstar. And, when you meet candidates in person, they look pretty similar on the outside, but when you look closer and ask the right questions, you can get a glimpse of how the person is wired, and whether or not he or she has a natural ability for sales.
John Henley, on October 12, 2015
I have noticed that many leaders I work with tend to retreat, decide, and dictate when the stakes are high and the stress is intense. True confession: I actually do this as well, but it’s easier to see how screwed up it is when I see others doing it! Right. I’m talking about times like budgeting for the new year or creating a new compensation plan to drive intended behaviors.
Here’s the irony. One of the common needs I hear expressed by those in the top sales leadership role in a company (business owners, VP Sales, Director of Sales, etc.) is how to develop the other sales managers in their organization. The ironic part is the greatest growth opportunities are these high stakes moments that fall on the top sales leader. Instead of retreating, deciding, and dictating, consider Socraticship. I know Socraticship is not really a word, but maybe it should be. Socraticship is Leadership that leads with questions, instead of answers.
LeadG2, on October 9, 2015
It's Friday! Hope you've had a good week! Now it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Sales and Marketing teams can work together to ensure leads get qualified and converted, and everyone is happy. This post offers some tips that show you how to make that happen. These tips are most relevant for a multi-step, complex sale environment.
Alina McComas, on October 8, 2015
As digital marketing continues to grow, so does the demand for demonstrating an ROI. Marketers want to know that the dollars they are spending are making an impact on their business. They are looking for ways to use all of the available data in the digital space to help them correlate the dollars spent to tangible results.
While there are a variety of website analytic tools that businesses can use, a good number of them are using Google Analytics. And why shouldn’t they? A free tool that can provide some great insights into how potential customers use a business website… seems like a no-brainer.
John Henley, on October 6, 2015
As a leader, I am regularly called upon to make clear, focused decisions. I am also called upon to constantly survey new information to determine if anything might call recent decisions into question. I bet you find yourself in the same situation. Leaders have to learn how to live in this space.
LeadG2, on October 2, 2015
We've come to the end of the week once again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
The key to being successful in your social media marketing lies in your data and analytics—gaining insight into what works and then doing more of it. This post covers four questions that help you understand your social media analytics.
Beth Sunshine, on October 1, 2015
I learned a lot from my grandparents over the years, but the most useful gem they left me with is the secret of the Gift Closet. Everyone should have one. Let me tell you about mine. Picture a deep closet in the master bedroom hallway designed to hold towels, linens, and probably a vacuum cleaner—but instead, it is stocked with the following:
Tirzah Thornburg, on September 29, 2015
Given how busy Sales Managers are, sometimes recruiting candidates and developing a Talent Bank seems like one thing too many. Many managers we talk to are so swamped with daily tasks that the idea of recruiting and interviewing people for a job opening that doesn’t exist yet seems like a complete waste of time. But the question is, does it feel like a waste of time when you have an unexpected opening?
LeadG2, on September 25, 2015
It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.
Ad blocking is causing a lot of concern lately, most recently brought into the spotlight by Apple's release of iOS 9. This article explains how ad blocking works and what you can do to work around it.
