The Center for Sales Strategy Blog

As digital marketing continues to grow, so does the demand for demonstrating an ROI. Marketers want to know that the dollars they are spending are making an impact on their business. They are looking for ways to use all of the available data in the digital space to help them correlate the dollars spent to tangible results. 

While there are a variety of website analytic tools that businesses can use, a good number of them are using Google Analytics. And why shouldn’t they? A free tool that can provide some great insights into how potential customers use a business website… seems like a no-brainer. 

As a leader, I am regularly called upon to make clear, focused decisions. I am also called upon to constantly survey new information to determine if anything might call recent decisions into question. I bet you find yourself in the same situation. Leaders have to learn how to live in this space.

We've come to the end of the week once again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. 4 Data-Driven Questions to Streamline Your Social Media Campaigns — Unbounce

The key to being successful in your social media marketing lies in your data and analytics—gaining insight into what works and then doing more of it. This post covers four questions that help you understand your social media analytics. 

Given how busy Sales Managers are, sometimes recruiting candidates and developing a Talent Bank seems like one thing too many. Many managers we talk to are so swamped with daily tasks that the idea of recruiting and interviewing people for a job opening that doesn’t exist yet seems like a complete waste of time. But the question is, does it feel like a waste of time when you have an unexpected opening?

It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Ad Blocking is Becoming a Real Threat: Here's What Publishers Can Do About It — HubSpot

Ad blocking is causing a lot of concern lately, most recently brought into the spotlight by Apple's release of iOS 9. This article explains how ad blocking works and what you can do to work around it.

Recently I had the pleasure of facilitating a group of managers through a four month long program called Coaching New Business. We asked each manager to select two members from their team to work side by side through the How Selling process with a select group of Target Accounts.

 We've come to the end of the week again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Why Banner Blindness Shouldn't Scare You — VWO

Banner Ad Blindess is a real phenomenon. Stats show that only 14% users recall the last display ad they saw and the content it promoted. But Banner Blindness doesn't have to scare you, if you know how to beat it. This article explains how Banner Blindness works and offers 6 tricks and techniques that can minimize it to make your ads stand out in front of users.

The mantra that "you need a personal, professional brand" is no longer new. If you're like most sales professionals, you're open to the idea, but it can seem like such a major project. Let's look at three myths you need to move past to get started building a brand for yourself.