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The Center for Sales Strategy Blog

Hiring Salespeople: The Secret Talent Stash

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I learned a lot from my grandparents over the years, but the most useful gem they left me with is the secret of the Gift Closet. Everyone should have one. Let me tell you about mine. Picture a deep closet in the master bedroom hallway designed to hold towels, linens, and probably a vacuum cleaner—but instead, it is stocked with the following: 

Topics: hiring salespeople

Talent Banks Really Work!

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Given how busy Sales Managers are, sometimes recruiting candidates and developing a Talent Bank seems like one thing too many. Many managers we talk to are so swamped with daily tasks that the idea of recruiting and interviewing people for a job opening that doesn’t exist yet seems like a complete waste of time. But the question is, does it feel like a waste of time when you have an unexpected opening?

Ad Blocking Becomes a Real Threat + More

Digital

It's Friday, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Ad Blocking is Becoming a Real Threat: Here's What Publishers Can Do About It — HubSpot

Ad blocking is causing a lot of concern lately, most recently brought into the spotlight by Apple's release of iOS 9. This article explains how ad blocking works and what you can do to work around it.

Topics: Inbound Marketing Sales Wrap-up

Relationships Build Revenue

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Recently I had the pleasure of facilitating a group of managers through a four month long program called Coaching New Business. We asked each manager to select two members from their team to work side by side through the How Selling process with a select group of Target Accounts.

Topics: Sales

Why Banner Blindness Shouldn't Scare You + More

 Sales_and_Inbound_MarketingWe've come to the end of the week again, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Why Banner Blindness Shouldn't Scare You — VWO

Banner Ad Blindess is a real phenomenon. Stats show that only 14% users recall the last display ad they saw and the content it promoted. But Banner Blindness doesn't have to scare you, if you know how to beat it. This article explains how Banner Blindness works and offers 6 tricks and techniques that can minimize it to make your ads stand out in front of users.

Topics: Inbound Marketing Sales Wrap-up

7 Basics to Selling Digital Advertising Creative

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Like most people nowadays, I spend a lot of time online. Due to my profession, a lot of that time is spent looking at the ads on the screen. I find myself analyzing and critiquing the message, the look, and the layout of the ads, without even realizing that I am doing it. I have seen some good and some bad. 

Topics: Digital selling digital advertising

Three Myths About Building Your Personal Brand

Myths_About_Building_Your_Personal_Brand

The mantra that "you need a personal, professional brand" is no longer new. If you're like most sales professionals, you're open to the idea, but it can seem like such a major project. Let's look at three myths you need to move past to get started building a brand for yourself. 

Topics: Sales personal brand branding

6 Top Apps for Salespeople

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Although in some ways technology has made salespeople’s jobs harder (think email auto-filing), in many ways it’s also made work easier. This list of the top six apps we recommend for salespeople definitely falls into that second category. We not only recommend these apps,  we also use them ourselves.

Topics: Sales

Interviewing Salespeople? 6 Traits You Can't Compromise On + More

 

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It's Friday! Hope you've had a great week, and it's time for us to share what we've been reading online this week. Here are our "best" from around the web.

1. Interviewing Salespeople? 6 Traits You Can't Compromise On — HubSpot

Hiring salespeople is a lot like qualifying a prospect. You have a position you need to fill, but if a candidate is a bad fit, it’s important to find out sooner rather than later so you can spend precious time on more promising applicants. This presentation suggests the top 6 traits that winning salespeople share.

Topics: Inbound Marketing Sales Wrap-up

How to Make a Sales Lead a Better Lead

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Great salespeople are always on the lookout for leads and are weighing each lead against a list of criteria to see which leads are the better leads. This happens in organizations where salespeople are responsible for generating all their own leads and in those where some leads are provided to the salespeople.

Leads are good, but even better if they are good leads. One trick you can use as a salesperson to make sure your leads are better leads is to look more for opportunities as opposed to just looking for leads. We like to say that it’s more powerful to search for opportunities than it is to search for prospects.

Topics: Lead Generation Sales