The Center for Sales Strategy Blog

Is it just me, or have you noticed an increase of quality writing on the internet? I hope the trend continues.

Here's what piqued our interest this week:

1. 5 Unexpected Storytelling Lessons from Beth Comstock {From Rohit Bhargava}

Prior to the holidays, the trades were publishing articles and digital pundits were posting blogs on what they felt would happen at the digital cash register over the largest consumer purchasing time of year. Many exploited Target’s and Home Depot's infamous 2014 data breaches in predicting that these chains would experience the worst holiday retail season ever, citing lack of consumer confidence in identity protection as the reason why.

Markets ebb and flow, and it seems a greater number of variables than ever before can impact one’s performance in a quarter or a year. Certainly there are things that happen beyond your control, so let’s look at what’s within your control—what you can do to ensure that you will deliver on your sales quota this year?

1. Get Closer To Your Key Accounts

Unless you are in a business where you sell something once and move on, the work you do on behalf of your Key Accounts has more impact than anything else you can do when it comes to delivering your quota. You’ve heard of the Pareto Principle, aka the 80/20 rule. It’s true. In most businesses, between 75% and 80% of the revenue comes from only 25% of the customers they do business with. And it’s very likely true for your own book of business. The last thing you want to do is lose a Key Account, and most of them have untapped potential for new business.

So for each of your Key customers you should set a goal to renew your needs analysis at least quarterly, perhaps more often. New needs require new solutions, so knowing those changing needs helps make sure you are part of each new solution. Work to increase the number of decision influencers with whom you have contact within the account. Not only does this help you keep your current business in place, but also new influencers often have new problems that need to be addressed. Can you help?

I’m going to share an experience that I know every person reading this post has had. Recently, I was reaching out to my _____________ provider (insert healthcare, insurance, ISP, wireless, credit card, etc.), and had to run the gauntlet of their automated phone service. You know the one: Press 7 for this department, press 9 for that representative… mind-numbingly trying to navigate an automated phone menu simply to find a human who can help me with my issue. Even worse are the systems that invite me to “speak” my need—they claim to be able to understand me, but they constantly end up sending me to the wrong option.

Nothing is more normal than obsessing about our shortcomings. It's a sign that you care about your performance, and that you wish you could be absolutely fabulous in every single aspect of your job. So naturally, you look to those ways in which you don't quite measure up to the best--and you try to figure out ways to fix those things. If only you could banish every blemish, you'd be beautiful.

But focusing on your shortcomings is also strategically stupid. And those who obsess about what they can't do risk real damage to their career.

There's great information in all corners of the internet. What did you read?

Here's what piqued our interest this week:

1. The Six Fundamentals of Using Twitter {From Bryan Kramer}

Last weekend, I was watching the NFL playoffs, when I saw a commercial featuring Seahawks quarterback Russell Wilson. My ears perked up when he said something about talent. 

Long gone are the days of dancing babies and pop-ups to entice consumers to click on display ads or sponsored content online. Gone also are the days when savvy marketers counted clicks as the only measure of value in an online ad campaign.

The beginning of the year is excellent for reflecting on the year that passed us by (in a flash), and planning ahead for the year to come.

Before the holidays, I asked my colleagues what they read on a daily or weekly basis. Their answers were varied, and they were all excellent. We're a well-read bunch at The Center for Sales Strategy.

Here's what piqued our interest this week:

1. Seven Things Learned in Seven Years {From Brain Pickings}

This was lovely. Change your mind. Ignore extrinsic motivators. Be generous. Give credit. Be a celebrator, not a critic. When people tell you who they are, believe them. When people tell you who you are, ignore them. Don't worship at the altar of productivity. Remember, everything worthwhile takes a long time.

During the holiday season, most of you consumed more than your typical share of desserts and goodies. That reminds me of something I think about whenever I cut into my holiday pie or cake: