The Center for Sales Strategy Blog

It can be tough to find top talent! Not only do you have to find that talented person, you also have to convince them to come on board with your organization. Why should they choose you over the other competitors?

As a sales manager, you have the task of finding the best candidates who can drive revenue and help your business grow. Your employer brand can make a big difference. A strong employer brand not only helps you stand out from the competition but also attracts the right candidates who align with your company's vision and goals.

Four months are remaining in 2023.

Yes, you read that correctly. And with only a few months left in the year, boosting sales motivation is crucial for achieving your annual targets and ending the year on a high note.

Why am I obsessed with quarterly reviews?

It's quite straightforward. Clients who implement them almost always gain a clearer understanding of what each Account Executive (AE) needs to succeed. And AE’s who actively participate in them, coming prepared with a review of the last quarter’s performance and a plan for the upcoming quarter, are more engaged and prepared for success than those who don’t.

In this fast-paced environment. distractions are inevitable. Emails pile up, urgent issues arise, and salespeople often find themselves pulled in multiple directions at once. It's easy to let these distractions derail us from our most important sales activities - developing new high-potential accounts.

Many refer to these distractions "the rats in our heads." They gnaw at us constantly, invading our mental space and eating up valuable time we should spend on productive business development. The "rats" can be loud and frenzied, making it hard to stay focused.

But we can regain control. Here are some strategies to share with your sales teams to keep the rats at bay.

Are you frustrated with the challenges of finding top talent for your organization?

If so, you’re not alone. According to a ManpowerGroup survey, talent shortages are at a ten-year high, with 69% of employers struggling to fill positions.

In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future.

Top sales people work with their clients to drive organizational success. Sales Leaders should do the same with their top sellers. Treat them like you would a top/Key account, and they will want to thrive in your organization for many years to come.

Sales leaders play a pivotal role in driving success. Not only are they responsible for meeting revenue targets, but they are also charged with the task of managing, developing, and retaining top sales talent.

These past few years have been incredibly challenging for leaders worldwide.  As you take a look around your organization, have you noticed any of the following for your leadership team or your employees: 

• Exhaustion: Physical, emotional, and mental exhaustion that doesn't go away after time off.
• Decreased job satisfaction: A feeling of disillusionment and negative attitude towards work.
• Decreased motivation: Loss of drive, energy, and motivation to perform tasks.
• Increased absenteeism: Taking more time off work, frequently calling in sick.
• Decreased productivity: Decline in quality and quantity of work being produced.
• Decreased engagement: Lack of enthusiasm and investment in one's job and responsibilities.
• Increased cynicism: Negative outlook and mistrust towards one's employer, coworkers, and/or job duties.
• Health problems: Physical symptoms such as headaches, sleep disturbances, and digestive issues.

If so, you are not alone.  These are all symptoms of burnout.

You did it! You finally built a great sales team! They are destroying their budgets, the team challenges each other but gets along beautifully and they are a delight to manage. And then… someone quits. Maybe more than one. What happened?!

According to the US Bureau of Labor Statistics, as of May 31, 2023, there were 9.8 million job openings across industries, and the number of people voluntarily quitting their jobs rose to 4 million.

In April 2023, LinkedIn reported a shocking 61% of American workers are considering leaving their jobs in 2023. This number is especially high among the younger generations, Millennials (66%) and Gen Z (72%).

Perhaps worse from a management standpoint, top sellers are being headhunted more than ever. One top seller I know said it was a bad week if they got less than three job offers. Competition for talent is fierce since the talent pool over the last few years has not fully recovered from COVID and “the Great Resignation.”

With those terrifying statistics in mind, let’s discuss ways to keep your top talent happy and wanting to be long-term employees.

Every sales manager has an onboarding procedure for new reps, beginning with day 1.

Do paperwork, have lunch with the boss, shadow some veteran salespeople, start building a prospect list, etc.

The first 30, 60, and 90 days of onboarding new sales reps are pretty standard. (Of course, we recommend that you follow the CSS Onboarding Checklist). 

However, what are your plans on Day 101 for your new sales reps?

In the fast-paced world of sales, where the name of the game is, well, selling, which involves sealing the deal, it seriously makes me cringe when I catch salespeople dropping their in-house lingo in front of clients.

Let's talk about three power-packed words that could seriously put a wrench in your plans when you're in front of potential clients. So, do yourself a favor and ditch these words when you're chatting up a client or a promising lead.