The Center for Sales Strategy Blog

One of the most important, and often most fun, parts of the sales process is discovery meetings. These are often referred to as “needs analysis meetings,” and their main goal is to uncover the desired business results of the prospect or client.

The success of these meetings lies in both the setup and the execution.

It’s important to:

• Prepare yourself and the prospect or client by sharing an agenda and expectations for the meeting.
  
  
• Create psychological safety to help prospects and clients let their guard down and open up for a more honest discussion, whether in person or with a shared screen remotely.
  
  
• Master the art of asking questions to uncover key information.
  
  
• Use a Needs Analysis process to uncover desired business results, prioritize the most important needs first, and confirm next steps.

The Center for Sales Strategy (CSS), a leading provider of sales training and coaching solutions, celebrates 40 years of excellence – helping B2B sales teams drive revenue and performance.

For four decades, CSS has been at the forefront of empowering sales teams and organizations worldwide with innovative sales strategies, training programs, and talent solutions.

As a sales manager, you are faced with competing priorities and objectives that you would like to emphasize with your team.

Successful sales managers are aware that business development is a key ingredient to account and organizational growth and should prioritize it with their account executives. There are some key factors on why you should make business development front and center, and then there is the how. Let’s take a look at both.

We’re so proud to be celebrating Women in Sales Month once again.

For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales Performance, these ladies know how it's done.

Today, we are joined by Giovanna Savorgnan, Director of Sales at WFAA.

Gio shares so many amazing observations, such as:

• Why it’s important for everyone, from the top down, to fully believe in the mission of the organization.
• How the best managers are as good at coaching as they are teaching.
• And, lastly, why really great sales leaders have to lean into the unknown.

Picture your sales team working together like a well-oiled machine. They collaborate effectively, support each other without question, celebrate every success with enthusiasm, and, of course, they close a lot of deals.

Now, imagine adding a new member to this tight-knit group who has top talent, skills, and experience on paper but clashes with the team. He doesn’t collaborate well, wants all of the recognition for himself, and blames mistakes on others. Suddenly, the harmony is disrupted, and chaos threatens to unravel the team you’ve worked hard to build. But he looked like a great fit on paper, right?

Finding the right fit goes beyond skills and experience —it's about cultural alignment. In today's fiercely competitive business landscape, cultural alignment in recruitment has become more than just a buzzword; it's a strategic necessity.

Business development (BD) is the process of identifying, qualifying, and developing potential new customers.

It is a critical part of any sales team's strategy, as it helps to ensure that there is a steady pipeline of leads to nurture and convert into paying customers.

There are a number of different business development tactics that sales teams can use, depending on their industry, target market, and sales process. Here are some of the most common and effective tactics.

One of the most common sentiments that leaders share is, “How can our company keep great people?”

And, as if this wasn’t already enough of a challenge, recent data is showing a new trend of high turnover in our current economy.

Here’s what we know about turnover.

We’re so proud to be celebrating Women in Sales Month once again!

For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales Performance, these ladies know how it's done.

Today, our guest is Lauren Cooley, Chief Revenue Officer at ExpertVoice. Lauren brings so many awesome points to the table, such as:

• How the pandemic challenged us and changed us for the better.
• Why you shouldn’t want a team of “you,” but, instead, a team of people who are authentically themselves.
• And, finally, how, even with the rate at which the world is changing, there’s still no substitute for spending time with your people.

Are you tired of missing out on your sales targets quarter after quarter? 

Sales forecasting involves predicting future sales patterns and identifying opportunities and risks within your market. By using proven techniques, you can gain a deeper understanding of customer behavior, optimize your sales strategies, and make informed decisions to drive growth.

From analyzing historical data and market trends to leveraging advanced forecasting tools and techniques, we will equip you with the knowledge and skills necessary to make accurate sales projections and optimize your resource allocation.

Finding and attracting top sales talent is a perpetual challenge for sales managers. With countless responsibilities already overflowing your plate, dedicating time to recruiting often falls by the wayside. However, taking a strategic approach to recruiting through inbound marketing techniques can attract qualified, eager candidates, so you spend time interviewing the right people.

Inbound marketing is proven to generate sales leads, and these same principles can be applied to enhance your employer brand and recruiting efforts. By developing engaging content and social media profiles, you position yourself as a manager invested in the success of your team.

Let's dive into how to get started with an inbound strategy to recruit the sales talent you want on your team.