The Center for Sales Strategy Blog

There was an incident when my daughter was still very young, in which she was happily singing-along to a song on the radio.  We got to the grocery store and went in to grab a few things, and then headed back out to the car.  When I started the car, she started to cry.  “What’s wrong,” I asked?  “The radio’s not playing my favorite song anymore…” 

As we move into a new year, great sales leaders in every industry and every country will develop a new or somewhat revised strategy for the challenges and opportunities they see before them.

Happy New Year!  In 2012, our Appointment Lab has learned that setting appointments for our clients involves clear organizational planning and preparation in targeting the ideal customer.

This year marks the 20th anniversary of the first text message. Sent on December 3, 1992, the first text went from a PC to a mobile device over Vodafone's U.K. network and read, "Merry Christmas."

Most managers agree that it is a true pleasure to manage salespeople who have strong Discipline because they don’t need to babysit them, check up on them, or clean up their messes.  A seller with this innate talent is buttoned-up and organized — and best of all, they have a system for everything which means they tend to have terrific follow-thru.  They also manage their time well, so they are never late and they are able to fill their free moments with productive work to ensure that everything gets done.  

In their trend forecast for 2013, Trendwatching.com shares an observation called “Mobile Moments.”  The idea is that people are now making use of every available moment, since they can hold their news sources, entertainment, telephone and social network in the palm of their hand.   

Is your telephone approach to new prospects sounding a little “ordinary” these days? The purpose of your call may be to “find out more about the prospect's current needs,” but the prospect has heard it all before. 

The guiding principle of Inbound Marketing is that by producing quality content you can attract and educate prospective clients about your service offerings, and generate qualified leads.  While most inbound marketing efforts focus solely on written blogs, many content marketers are turning to alternative means of publishing including video and audio podcasts.

One of the reasons why podcasting has become so popular with content marketers is that it’s easier than ever to create and distribute podcasts, and reach a large number of listeners.  Utilizing show notes or recaps from the podcasts, content marketers can also benefit from the effect that these show notes can have on search engine results.