Selling a new target account is not an easy task. Many things have to fall in place—here’s a list of some of the obstacles:
- Selecting a quality prospect.
- Developing the trust of the prospect.
- Getting an appointment.
- Conducting a needs analysis that leads to an opportunity (and cash).
- Developing a solution robust enough to get results, yet not so large it scares away the prospect.
- Overcoming objections.
- Closing the deal!
Getting a renewal from a new customer starts with getting results on the initial campaign, and using a campaign launch brief will set you up to increase your renewals before your clients’ campaigns even kick off.



I spend a lot of time giving pre-hire feedback to managers about candidates. We discuss managing strengths and coaching weaknesses. We talk about how strengths and weaknesses can work together or can tug in opposite directions. 
I've worked with thousands of salespeople over two decades now, and it's interesting that so many salespeople are still afraid to have candid discussions about the results a client is seeking and how well what they have sold them is working.
It’s the sales leader’s job is to pay attention to both what is working and what is not working in the sales department and to make the appropriate adjustments so that the sales force has the best possible chance for success. To do that, the sales leader must pay attention to several things including sales process, sales activity, sales analytics (KPI’s), and of course, the customer.
