Guest Contributor, on October 24, 2012
So you drank the inbound marketing Kool Aid and it’s the sweetest you’ve ever tasted. Your team is churning out blog content, and your landing pages are generating leads at a rate you’ve never seen before. Give yourself a pat on the back—you’ve made it further than many other companies (including your competitors). Now that you’re generating leads like a pro, it’s time to look closely at that often misunderstood, nebulous area known as the middle of the funnel.
The Center for Sales Strategy, on October 23, 2012
Think of the last family wedding you attended. Did you sit at a table with Aunt Nelda, picking at your salad? Or did you get up and mingle and dance? Did you do the funky chicken?
Melinda Pendino, on October 18, 2012
An article called “Tasting Menus” in the New York Times caught my attention last week. It was about a new concept sweeping fine dining restaurants in America—lengthy meals with many delightful menu choices. What intrigued me was not the description of the food or the menu—it was the care the restaurant staff took to make the diners feel like partners in an experience.
Mike Anderson, on October 17, 2012
When it comes to inbound marketing, most companies fit into one of three categories:
John Henley, on October 16, 2012
Imagine if a Pro Football QB had their most effective off season of their career from a training and conditioning standpoint, but wore no equipment in the first game of the season. It would take one hit, and they could be out for the season!
Alina McComas, on October 12, 2012
Showrooming. Most of us have done it—walked into a store, found an interesting product… then pulled out the smartphone to see if we can find the product cheaper online and make a purchase there instead of in the store. This trend is becoming more popular, and it is forcing retailers to boost their existing mobile presence and experience or be left behind.
LeadG2, on October 10, 2012
All day long, my friends have posted Facebook status updates like this, "Go to Google. Click on Images. Type 'completely wrong' and see what images appear." What shows up is a collection of photos of Mitt Romney.*
LeadG2, on October 8, 2012
Matt Sunshine, on October 5, 2012
Innovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.
John Henley, on October 1, 2012
He said so himself.
“It is not that I'm so smart. But I stay with the questions much longer.”
—Albert Einstein
.png?width=2000&height=307&name=CSS_website%20footer_awards_2%20(1).png "CSS_website footer_awards_2 (1)")