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The Center for Sales Strategy Blog

Does Your Sales Process Turn the Prospect into a Spectator?

sales strategyThink of the last family wedding you attended. Did you sit at a table with Aunt Nelda, picking at your salad? Or did you get up and mingle and dance? Did you do the funky chicken?

Topics: Proposal setting expectations Needs Analysis sales strategy Sales

One Simple Question That Can Change Business Relationships

customer serviceAn article called “Tasting Menus” in the New York Times caught my attention last week. It was about a new concept sweeping fine dining restaurants in America—lengthy meals with many delightful menu choices. What intrigued me was not the description of the food or the menu—it was the care the restaurant staff took to make the diners feel like partners in an experience. 

Topics: customer satisfaction Sales

Are You Running in Circles, or Asleep at the Wheel?

inbound marketing, photo by Mike AndersonWhen it comes to inbound marketing, most companies fit into one of three categories:    

Topics: Inbound Marketing target persona

The Hit That Knocks You Out

sales processImagine if a Pro Football QB had their most effective off season of their career from a training and conditioning standpoint, but wore no equipment in the first game of the season. It would take one hit, and they could be out for the season!

Topics: Needs Analysis Sales

Does Your Site Need To Be Optimized For Mobile?

site optimized for mobileShowrooming. Most of us have done it—walked into a store, found an interesting product… then pulled out the smartphone to see if we can find the product cheaper online and make a purchase there instead of in the store. This trend is becoming more popular, and it is forcing retailers to boost their existing mobile presence and experience or be left behind.

Topics: customer satisfaction Digital websites

Reputation management is not "completely wrong"

All day long, my friends have posted Facebook status updates like this, "Go to Google. Click on Images. Type 'completely wrong' and see what images appear." What shows up is a collection of photos of Mitt Romney.*

completely wrong
Topics: Social Media content marketing Digital reputation management Inbound Marketing

Reason #1 You Need to Jump on the Inbound Marketing Bandwagon

inbound marketing

Topics: content marketing content strategy thought leadership Inbound Marketing

Remembering one of the greatest innovators of all time

innovation and thought leadershipInnovation is important. We salute all of you that are thinking of—and trying—new ways to add value, deliver service and provide new information to the customers you serve.

Topics: content strategy thought leadership Digital Inbound Marketing

Einstein Wasn't that Smart

sales strategyHe said so himself. 

“It is not that I'm so smart. But I stay with the questions much longer.”


—Albert Einstein

Topics: sales strategy Sales

HubSpot 3: Dynamic Content and Personalized Marketing

Inbound marketingRecently I wrote a blog post about how dynamic websites with frequently updated content are rapidly replacing legacy “corporate brochure” sites. This trend has never been more evident than after hearing the announcement by HubSpot at Inbound 2012 that they are moving to a more personalized visitor experience.

Topics: content marketing contact form content strategy Lead Generation CTA Inbound Marketing