The Center for Sales Strategy Blog

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You sold the campaign. You executed the campaign. Now get the credit you deserve! 

Creating a successful digital campaign designed to deliver desired business results takes time and expertise—not to mention a great deal of work! It makes sense to present a recap during the campaign—to make sure it is on track—and after the campaign, to get credit for a job well done.

The best way to do this is to create a campaign recap and present this to the customer. This process allows sellers to get the credit they deserve for a job well done as well as open the door to the next sales opportunity with a satisfied customer.

Without sales, you don't have a business.

Your profits are directly linked to sales performance, so it's important to maximize sales wherever possible. There are a range of things you can do to improve sales, and if you're not doing this your business will never reach its full potential.

For a rundown of some simple things you can do to improve sales performance, keep reading.

Imagine this.

You go to make a big purchase or do a major renovation such as a kitchen remodel. It's something you've been saving for now for quite some time. You've conducted exhaustive research on the colors you want, the styles you like, and the decorations you want to include. You've even made a visual board for ideas.

The time comes to get estimates and timelines from contractors. You go with the rule of 3’s for estimates, and after meeting with them, you finally make the decision. You understand that there will be a payment due upfront, and you agree to those terms.

The work finally starts, and surprise, there are costs that should have been included in the estimate that wasn’t. You feel trapped and frustrated.

An interview can make or break a company’s relationship with a new hire.

A thorough interview process, using a validated talent assessment, looking for strengths, talents, and fit for the position, and examining fit to culture, can provide a strong jump off to a successful and lucrative career.

A desperation hire where a “warm body” is hired with no thought to their success can only lead to frustration, bad feelings on both sides, and repeating the process when the new hire quits. So, what are the secrets to a strong interviewing process and successful employer/employee relationship?

You waste time! A lot of time. And so do I.

It's an epidemic in the world today. One of the biggest challenges that organizations and salespeople face is the lack of productivity while feeling like they work all of the time.

57% percent of people were reported to quit their jobs because of poor leadership in their organization. Leaders set the tone of an organization's culture. In order to retain a happy and productive workplace, it's integral to understand the value of leadership development. 

Leaders can be found via a talent search. In other instances, leaders are born through continuous leadership development. 

In this article, we'll dissect the four main benefits of leadership development and learn more about the importance of leadership development training.

Today, I'm going to share with you 3 TOP SECRET strategies to help you secure more new business appointments. These proprietary strategies will help you get more meetings than you could ever imagine.

Social selling is on its way to equaling (and possibly overtaking) conventional selling in the near future.

One study stated that with more than 3 billion people using social media worldwide in 2021, the customer base is right where social salespeople want them.

Way back in 2020, before the world had gone haywire due to COVID and in the early days of the pandemic, Facebook sales by American Facebook users hit over 18%.

That was then. This is now.