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The Center for Sales Strategy Blog

Answers to Common Sales Enablement Questions

Answers to Common Sales Enablement Questions

Google search data shows that in 2019 searches for “sales enablement” increased by 61.1% year over year, up from 51.2% in 2018.

What’s the reason behind the steady increase in interest around sales enablement? When implemented correctly, sales enablement moves the sales process faster and more efficently. It's the long-term solution that addresses each of the key priorities for sales productivity — to shorten the sales cycle, decrease onboarding time, and streamline the opportunity management process. Simply put, sales enablement provides a big impact on the bottom line. 

Still, there are several questions sales managers and salespeople want answered before investing in sales enablement. Let us help answer some of those questions.

Topics: sales process sales enablement

The Comeback Kid: 20 Weeks to Change Your 2020 Story

The Comeback Kid 20 Weeks to Change Your 2020 Story

We all have a choice to make. That choice is what we’re going to do for the next 20 weeks of the year. We can continue to worry, fret, blame, and sit on the couch (if you're not doing any of those things - hurrah for you!). But we can also take the opportunity to be the Comeback Kid

Twenty weeks is a long time. That's 100 working days, with a few holidays thrown in. We encourage you to continue the activity that got you where you were before this pandemic struck. And, while we always encourage you to visualize the win, it's the plays in between that are really important. How can you win each day? What activities should you do to get you to the finish line? And, are you doing those activities to the best of your ability?

Topics: sales performance sales process COVID19 Resources

Job Perks That Retain Top Talent

Job Perks That Retain Top Talent

Just as you’re adjusting to the new normal, it’s time to readjust to something else. However, if you want to maintain a successful business reputation and make a difference in your bottom line during this era of uncertainty, it’s vital to readjust and re-evaluate your company culture.

Beth Sunshine, VP of Talent Services at The Center for Sales Strategy (CSS) advises management, “Don’t let these unusual times drive your culture! Take this opportunity to be highly intentional.” Are you offering your employees the job perks that will keep them happy, motivated, and engaged?

Topics: company culture sales talent

Weekly Roundup: Boost Income From Existing Clients, Win Big Deals + More

Boost Income From Existing Clients, Win Big Deals

- MOTIVATION -

"The questions you ask are more important than the things you could ever say."

-Thomas Freese

- AROUND THE WEB -

<< If you only read one thing >>

15 Creative Ways To Boost Income From Existing Clients–Forbes

Numerous stats show that customer retention is a key component of a business's growth strategy. Companies spend a lot on keeping customers coming back for more. However, a lot of companies don't see their existing customers as a form of regular income. They spend more money on trying to enter new markets and may end up losing their existing customers as a result.

Boosting revenue from existing clients means showing them that the business appreciates them and offering them benefits for their loyalty. In addition to these methods, there are other creative ways of engaging your existing clientele. Here, 15 associates of Forbes Coaches Council discuss the innovative ways they've seen used to boost income from existing clients. >>>READ MORE

Topics: Wrap-up

Realign Your Priorities With an Account List Management Strategy

Realign Your Priorities With an Account List Management Strategy

The Pareto Principle suggests that 80% of sales come from 20% of clients. Alternatively, 20% of what you do represents 80% of that activity’s outcome.

Most of us know this rule, and we’re familiar with the labels – Key Accounts, Target Accounts, and Secondary Accounts – what we often fail to realize is the impact of what it’s like to lose a Key Account.

Understanding that most of your sales come from a relatively small number of clients, and having an Account List Management Strategy (ALMS) in place, realigns your organization's priorities, leading to an increase in revenue and sales performance.

Topics: account list management IMPACT

The Future of Work

The Future of Work in Sales

While no one has enjoyed dealing with the fallout of the Covid-19 pandemic, it has certainly provided many of us with impetus to change how and where our associates do their work. 

Technology has saved many businesses from crushing productivity loss and caused many executives and managers to re-think how work gets done in their organizations, and especially how productivity is affected by working from home (or, any remote location). 

But this is only the beginning. There are other changes on the horizon in the next 5-10 years that will demand that we change how we define work and how we measure productivity.

Topics: sales performance Remote Team

4 Focus Areas for Sales Training Right Now

4 Focus Areas for Sales Training Right Now

The realities of COVID-19, coupled with legacy sales issues, are making it more difficult for sellers to set appointments with new business prospects. Problems inhibiting a seller’s access to decision makers like a lack of trust have been compounded by the uncertainties of the current business climate. The bottom line, already a tough job, is now even more difficult.

Simply put, helping sellers develop expertise in the Identify and Connect steps of the sales process is needed and will provide a high ROI on training time. Specifically, improving skills related to finding prospects and setting appointments will increase the number of prospects in the sales funnel and lead to cash!

Topics: sales training IMPACT

Weekly Roundup: Using LinkedIn Sales Navigator, Hitting Quota + More

Using LinkedIn Sales Navigator, Hitting Quota + More

- MOTIVATION -

"Don't watch the clock; do what it does. Keep going."

-Sam Levenson

- AROUND THE WEB -

<< If you only read one thing >>

The Ultimate Guide To Using LinkedIn Sales Navigator in 2020–Spotio

LinkedIn positioned itself as a distinct social networking site for recruiting top talents. Over 30 million companies use this platform for business. It consists of around 690 million users, with more and more organizations using LinkedIn marketing to network, connect, and sell every day. 

LinkedIn is playing a revolutionary role in B2B marketing. Studies show that 94% of B2B marketers use LinkedIn to distribute their content. And with the help of LinkedIn’s Sales Navigator, sales representatives are building better pipelines that ultimately lead to higher sales.

But what really is a Sales Navigator? And how do you use it the right way? >>>READ MORE

Topics: Wrap-up

Corporate Culture Starts at the Top. But Who’s at the Top?

Corporate Culture Starts at the Top- But Who’s at the Top

Much is written every year about corporate culture. And yes, every corporation has a culture—they may not have built it purposefully, they may not be proud of it, it may hold the organization back rather than propel it to success—but there’s always a culture and it always impacts performance.

Don’t look to a mission or vision statement hanging on the wall to discern the culture of a given organization. Just watch what the people do. Despite what the pretty prose might say, the actual culture is revealed in how the company’s people interact with each other and with the outside world, minute to minute, hour to hour, day to day.

Say it either way: The culture—values, attitudes, beliefs, priorities, expectations, attitudes, taboos, unwritten rules—is demonstrated by the aggregate behaviors of its people. Or the people define the culture by how they act.

Topics: sales strategy

Is Lead Generation a Top Business Objective? Here’s Why We Think It Should Be.

Lead Generation Efforts

Whether you call it cold calling, prospecting, or new business development, lead generation is critical piece for the sales success formula. In many current sales structures, the salesperson in charge of lead generation also oversees setting appointments, finding needs, selling solutions, and ensuring contracts are fulfilled.

Sales managers are great at tracking pending business and placing accountability on the average number of new accounts. While these are important metrics to track, they’re also narrowly focused on the middle and end of the sales process. What if we placed greater accountability at the beginning of the sales process as well? Imagine placing more focus on lead generation efforts, whether through a specialist role or an inbound marketing agency, where qualified leads are regularly handed off to Account Executives.

Topics: Lead Generation IMPACT