The Center for Sales Strategy Blog

If you could start one new thing this month that increased the open rate of your sales emails by 5Xs and improved your open-to-reply rate by 8Xs, would you do it? The obvious answer is yes, but sadly, once most of you realize what it is, you’ll come up with at least one of these excuses as to why you won’t do it and still avoid it.  

Video. Yes, video! Video has the power to not only get your emails opened but replied to! Across platforms (not just email) it’s proven to help get higher response rates, inspire more action, and help sellers reach the C-Suite (source).

- MOTIVATION -

"Leadership is not a position or a title, it is action and example."

-Donald McGannon

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Do Millennials simply have less sales talent than prior generations?

After conducting tens of thousands of sales talent assessments, we here at The Center for Sales Strategy can assure you that’s not the case.

In part one of this two-part series, we shared four key differences in how the Millennial generation was raised, insight that was gained from Brad Karsh in an never-ending quest to learn more about how to activate Millennials. These differences explain much of the enormous disconnect between many Millennial workers and their managers today.

Amidst the worldwide pandemic and historic economic shift, sales managers and business leaders everywhere are busy trying to adjust business models. A majority of business owners are re-inventing their business operations in a time where most people are "sheltering-in-place" and can no longer physically visit their place of business.

Once you figure out what this new world order entails for your organization, it’s time to re-examine your marketing strategy—not just your advertising and commercial messaging. COVID-19 is shifting consumer behavior and media habits, and we all need to make sure our strategy changes with them.

- MOTIVATION -

"Act as if what you do makes a difference. It does."

-William James

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In addition to generating revenue and keeping their sales pipeline strong, sales managers are also tasked with running effective remote sales meetings. In our current work-from-home world, managers need to stay connected with sellers to conduct the following types of meetings:

• Sales meetings
• Training sessions
• One-on-one meetings (revenue development focused meetings)
• Meetings with clients

Below are some technical tips used by world-class managers to deliver a high-quality virtual experience. When the following guidelines are observed, you’ll run an effective remote sales meetings that will produce positive experiences for the entire team.

Panic, paralysis, and pessimism —these “three P’s” are your enemy during any time of disruption and economic downturn. Your best strategy in business (and, in life) is to minimize each of them during this COVID-19 fueled business disruption. 

Parts of what we’re seeing have occurred in the past—severe shock to the financial system such as the Great Recession of 2008/2009 where banking system nearly collapsed, a shutdown of events and travel post 9/11, and a 50% drop in stock indexes in 1987—all crises in which we've managed to adapt. 

Part of what we're seeing seems new. Most of the world has not lived through a pandemic that has affected nearly all nations, but some have, like the SARs epidemic that served as a pandemic for many countries. So, if you’re in sales survival mode, how do you cope? Let’s take these three P’s one at a time.

Even though using social media to sell has been widely adopted in many industries, the 2019 Media Sales Report revealed that social selling is currently more hype than reality. Only 12% of sales managers surveyed saying their salespeople are using social media effectively to set appointments with prospects.

Research indicates that sales leaders still aren't convinced of social selling's value. And many salespeople simply don't know how to go about becoming a social seller. If you still need some encouragement when it comes to your social selling initiative, use these statistics for inspiration.

- MOTIVATION -

"Establishing trust is better than any sales technique."

-Mike Puglia

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Numerous research studies provide evidence that employees are more productive when working remotely. Sales teams are target-driven, so they’re going to find the motivation they need to be productive! However, managing a remote team isn’t easy. Here's advice from our experts, some who have managed remote teams since 1983!