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The Center for Sales Strategy Blog

A World-Class Account List Management Strategy + Tips for Sales Managers and Their Teams

winning-success-great-salesperson-managerTop-performing sales organizations have many things in common. One is their understanding of and the importance they place on an account list management strategy. Here’s the concept and some tips used by world-class managers—feel free to use it in your organization.

ALMS

Topics: sales strategy account list management

How to Strengthen Your Team With Each New Hire

culture-team-new-hireYour employees are the foundation of your company and your culture. So, it stands to reason that every hire you make will either enhance your culture or detract from it - one person at a time.

Infographic: Top 15 Reasons Your Employees StayWe know that finding top talent is difficult! And with the current talent shortage, now more than ever, the candidate is in the driver’s seat. Once you finally find the right person to bring onboard, someone with the right talents and the right fit for your team, you want to do everything you can to develop and keep them. And this starts from the moment you send them that offer letter.

Did you know that Zappos pays new hires $2000 to quit within the first week of their employment? Although that seems like an incredible gamble with their hiring budget, this policy encourages those who are only there for the paycheck to take the money and run, leaving those who really want to be there.

Topics: hiring salespeople company culture

Weekly Roundup: Sales Pipeline, Social Selling + More

social selling

- MOTIVATION -

"IN THE MIDDLE OF EVERY DIFFICULTY LIES OPPORTUNITY."

-ALBERT EINSTEIN

 

- AROUND THE WEB -

<< If you only read one thing >>

Selling on Social Media in 2019 — LinkedIn

According to the latest data, around 3.5 billion people are now social media users. That’s nearly half the global population. If you’re a seller and you’re wondering whether you should be active on social, this number alone should answer the question.

Of course, it’s not enough to just be on social media. If it were, every sales pro with an Instagram account would be swimming in leads. Your social media use should be as strategic as any other sales tactic you use.
>>> READ MORE

Topics: Wrap-up

If You Want to Change the World, Make Your Bed

winning sales strategyRecently, I read a book by this title written by retired admiral William H. McRaven. He was a Navy Seal and eventually rose to the command of the worldwide Seal operation. The book is loaded with principles McRaven learned as a Navy Seal, each of which is an invaluable nugget that leads to success in about any venture.

The first principle is, if you want to change the world begin by accomplishing something first thing every morning make your bed. Now, it sounds simple, and perhaps even trivial, but he points out beginning each day with a measurable accomplishment sets the tone for a productive 24 hours ahead.

As you might imagine, a well-made bed for a Seal is one so perfect the drill sergeant can bounce a quarter six inches high off the perfectly-taught cover. Failure to deliver such a quality job can result in a hundred push ups or perhaps a two-mile run as the sun rises.

So, I began wondering what making your bed looks like for a sales professional? Beyond literally making your bed (which I happen to do everyday first thing, so I appreciate the adrenaline charge of that early accomplishment), what are the "first-thing" activities a sales pro should accomplish in order to insure a productive day ahead and improve sales performance? Here are some that come to mind for me.

Topics: sales strategy account list management

3 Effective Ways to Prompt a Prospect in the Conversation About Price

price-conversationTalking about price with a new business prospect can be tricky. Talking about it too soon—when trust is low—can end the conversation, before it has even gained any traction. Talking about it too late could lead to the unfortunate discovery that the prospect is cash poor.

There are a number of ways to prompt the conversation with a prospect. Here’s a list of three that are extremely effective.

Topics: sales strategy sales process

Weekly Roundup: Helping Buyers Overcome Information Fatigue + More

overcome information fatigue

- MOTIVATION -

"OUR GREATEST WEAKNESS LIES IN GIVING UP. THE MOST CERTAIN WAY TO SUCCEED IS TO TRY JUST ONE MORE TIME"

-THOMAS EDISON

 

- AROUND THE WEB -

<< If you only read one thing >>

Helping Buyers Overcome Information Fatigue — LinkedIn

Information overload is real. And for today’s B2B buyers, it’s a real problem. There was a time when it was difficult to find enough quality information while researching solutions and weighing options. Now, this dynamic has swung starkly in the opposite direction. >>> READ MORE

Topics: Wrap-up

5 Things Every Sales Manager Should Be Measuring

sales manager measurements analytics

The great sales managers know that if you want to see an increase in performance then you have to set expectations. But just setting expectations is never enough. You need to put a system in place where you can measure what you expect. As the management saying goes, "Your salespeople will respect what you inspect… and you need to inspect what you expect."

All Clients are NOT Created Equal

client meeting handshakeMy favorite book in high school was George Orwell's Animal Farm. If you haven't read it, it is an allegorical novel that tells the story of how Communism took over Russia and ultimately ruined their economy. I loved this book because a) it's brilliant, and b) it's a great defender of capitalism, which I LOVE!

Topics: sales performance account list analytics account list management

3 Things You Can Do Today to Engage Candidates on Glassdoor

thumbs up happy employee recruitment

Glassdoor was initially founded with the intent to improve transparency, which is part of the foundation for increasing employee engagement, but the benefit of being transparent doesn’t stop there. According to a recent Glassdoor.com study, positive online employee reviews not only enhance your overall employer brand, they directly correlate to a higher volume of candidate resumes for open positions and lower salary increases for the same job.    

Whether you're new to Glassdoor, or you've been using it to boost your employer brand for a while, make sure you do (or are doing) these three things to engage with more candidates and improve your sales team recruitment efforts.

Topics: recruitment

The 5-Point Poor Performance Analyzer

poor sales performance analyzerIf you are a manager with a struggling seller, this blog post is for you!

Too often, managers place the blame of a struggling seller at the feet of the struggling seller. This is usually a mistake. There is a better way to find out what is causing the seller’s lack of performance, and it involves an analysis of the following five things:

  • Talent and Fit
  • Relationship
  • Expectations
  • Feedback
  • Compensation
Topics: sales performance