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The Center for Sales Strategy Blog

2014: A Year in Review | Part Four: Inbound Marketing

inbound-marketing

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding inbound marketing. 

Disappointed in the Results of Your First Year of Inbound Marketing?

Your first year of inbound marketing is strange. How can you know what to expect?

Topics: Wrap-up

2014: A Year in Review | Part Three: Sales Talent and Communications

sales-talent

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding talent and working with colleagues. 

What Kind of Salesperson Are You?

Ask yourself these five questions to determine the kind of salesperson you are.

Topics: Wrap-up

2014: A Year in Review | Part Two: Interviewing and Hiring

interviewing-and-hiring

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding the interview process. How to find prospects, how to interview them, and how to structure their compensation so they’ll stick around.

Topics: Wrap-up

2014: A Year in Review | Part One: Online Communications

online-communication-and-branding

As 2014 comes to a close, we like to take a minute and reflect on the posts that resonated the most this year. Here's a year in review of our most popular posts regarding emails, social media, and personal branding:

Email Marketing for Businesses: How Not to Write a Follow-Up Email

Following up with the people who give you their email addresses is key in the marketing process. But there's a good way to do it, and a bad way. Read one of the worst follow-up emails we've ever received.

Topics: Wrap-up

Weekly Wrap Up: What We Wrote, and What We Read: Dec 15-18

What a great week! There are some great gems from our writers here, and wonderful news from around the web. Read on!

The Center for Sales Strategy Weekly Wrap-Up

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Topics: Wrap-up

Are you Pitching Solutions to the Wrong Client Needs?

richter-scaleSales is about selling someone a solution. You make the sale when you identify needs your client is motivated to solve, and rally your company to apply their resources and capabilites to solve that problem. As eager salespeople, we may try to solve the first problems we identify. But let's look at why that may often be the wrong problem to solve.

Topics: Sales

Can Your Facebook Profile Cost You a Job?

could-your-facebook-profile-cost-you-a-jobMy friend Nancy mentioned recently that she was finding it difficult to source good candidates for a particular position she had open in her company. So she decided to ask her social network if they knew anyone who might be a good fit. (Here at The Center for Sales Strategy, we think asking your social network is a smart idea in most cases.)

Topics: Digital Brand and Connect

10 Traits of Highly Successful Salespeople

Hiring_Salespeople_-_Mess_it_up_or_Do_it_rightI have immense respect for nurses, miracle workers who can ease the pain and brighten the day for the patients on their floor. I don't have that kind of magic in me. Not everyone is cut out to be a good nurse. Not everyone has the temperament to be a good cop. Not everyone has the detail orientation to be a good database analyst. The same is true for B2B sales. Not everyone has what it takes to become highly successful in a sales role. Which do? Those who have these ten traits...
Topics: Sales

Weekly Wrap Up: What We Wrote, and What We Read: Dec 8-11

What a great week! There are some great gems from our writers here, and wonderful news from around the web. Read on!

The Center for Sales Strategy Weekly Wrap-Up

 dec11

Topics: Digital Sales

Keep Your Competitive Salesperson in a Healthy Competition

competitive-salespersonWe were at a sales conference a few years back. I remember so vividly seeing Chuck ask three different people if they’d race him to the top of the hotel escalator. When none of them showed interest in taking him on, Chuck wilted. At that moment, he just had this enormous need to take someone on (and beat them to the top), but no one would bite.