I think we’d all agree that long-term relationships are gold in the business arena, and long-term relationships begin with the very first interaction that delights a customer and are fed by every other interaction subsequently.
Jim Hopes, on February 1, 2018
I think we’d all agree that long-term relationships are gold in the business arena, and long-term relationships begin with the very first interaction that delights a customer and are fed by every other interaction subsequently.
John Henley, on January 31, 2018
If you are in sales, you can’t avoid price competition altogether, but you can take steps to reduce the focus on price. You need to behave in such a way that you are working with the prospect to create specific value, using your product or service as part of the solution. The alternative is that you present general value by pitching your product or service as the solution—inviting the type of product comparisons that lead to price negotiation.
Creating specific value for each customer BEATS presenting general product value to every prospect.
Jim Hopes, on January 30, 2018
Everybody’s got one. In fact, ideas are not only cheap and plentiful, but their overuse often obscures the work we should really be doing—gaining an understanding of what the prospect is trying to get accomplished. I see so many salespeople (and sales managers) default to premature ideas that end up nowhere.
The temptation is to vomit an idea the minute we see or hear a possible need in the customer’s business. Bad practice. Ask a few more questions and dig a little deeper about what business results the prospect is looking for, what problems exist for them in the marketplace, what opportunities are out there for their category of business they have yet to realize, or what conditions are specific to their category of business.
Keep in mind that all your competitors are talking about ideas as well. The prospect has heard it all before. What makes an idea valuable is that it addresses a very specific need in that prospect’s business.
Alina McComas, on January 29, 2018
Over the past couple of weeks, I have had several account managers ask me questions surrounding a digital client needs analysis. Everyone wanted to know those three or four questions that would magically give them everything they needed to put together a fool-proof digital solution. The truth is: there are no magical questions.
There is nothing special about a digital client needs analysis. When selling digital advertising, you need to learn about your prospect's business, their competition, and their primary business challenges.
LeadG2, on January 26, 2018
We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
A lot has changed in email marketing over the last year. You need practical, actionable ways to revitalize your email marketing over the coming year. Here are four ways to boost your email marketing strategy in 2018.
Beth Sunshine, on January 25, 2018
Here it is, the beginning of another new year and the perfect time to make sure you are setting yourself up for success in 2018. If you manage people, one of the best ways you can do this is to ensure that you have a strong talent bank — even if you do not plan on making a single hire.
A strong talent bank allows you to set the bar high for your team, hold people accountable to meeting expectations, and move forward without missing a beat if one of your people chooses to leave.
Matt Sunshine, on January 23, 2018
If you really want to develop new business with prospects—or even existing clients—try changing your conversation from WHY they should be buying your product to HOW they should use your products and all your other resources to meet their specific needs. (Of course, you have to know what those are, so plan and execute an engaging conversation to discover those needs.) Prospects don’t really want to talk about your product anyway—it’s boring to them.
Greg Giersch, on January 22, 2018
When you look up in the night sky, there are millions of stars. So many that it’s sometimes hard to find even the easiest constellations. But one star everyone knows is the North Star. Why is that? It's different in a few signficant ways.
LeadG2, on January 19, 2018
We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
What’s so magical about the number three? It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths. It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy. It all comes down to the way we humans process information, and that’s why the Rule of Three will make you a more engaging writer.
Alina McComas, on January 18, 2018
Personal recommendations are a powerful thing. Good or bad, they have the power to persuade us in one direction or another. Think about it—when most of us have little to no knowledge about a particular company or product, we typically ask those whose opinions we trust: family, friends or coworkers. As we all become more and more connected, most of us have also begun to rely on digital reviews.
