The Center for Sales Strategy Blog

Joining host Matt Sunshine and co-host Stephanie Downs in this episode of Improving Sales Performance are Jenn Scilabro, Senior Vice President of Local Digital Sales for Nexstar Digital, and Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Group, Inc.

As female thought leaders, experts, and industry gurus, Jenn and Traci share their insights, tips, and knowledge on various topics that help companies improve sales performance.

Tune in now or keep reading for a brief overview.

The Center for Sales Strategy is excited to announce the premier of Improving Sales Performance, a podcast highlighting tips and insights that help sales organizations realize and maybe even exceed goals.

This season, host Matt Sunshine and co-host Stephanie Downs celebrate Women in Sales Month by talking to some amazing women sales pros.

When it comes to improving sales performance, these ladies know how it’s done. Tune in now or keep reading for a brief overview.

Increasing productivity and promoting teamwork in a hybrid workplace can be challenging, but a few simple changes can help people feel connected and allow them to contribute in a more meaningful way. 

As more companies move to remote and hybrid work, creating an environment that fosters teamwork is especially difficult, and many employees can feel disconnected and unmotivated when they’re not in the office. 

However, rethinking teamwork and changing how people collaborate and communicate can help ensure every employee is engaged and productive.

Selection is defined as the action or fact of carefully choosing someone or something as being the best or most suitable.

It's Monday morning, and a seller has just told you that they are resigning. Maybe that's a good thing, or maybe it isn’t, but either way, you find yourself with the need to fill a position.

But before you do that, you need to know what you are looking for in order to find it. The first step should be to have a job analysis process that clearly defines exactly what you need in your open position. To determine that, you may ask yourself these kinds of questions.

Unprecedented times call for different strategies. While there’s no real consensus as to what state the economy is in currently, signals point towards a potential economic slowdown either on the horizon or seeping its way into your industry. The disparate nature in impact on different sections of the economy makes for truly interesting (but mostly frustrating) times.  

Regardless of whether your prospects or clients feel an economic pinch, preparing your sellers to navigate these trends will only help you. As your clients adjust to changing currents, your team should too. 

The world runs at a rapid pace these days.

Twitter tells you in 280 characters, TikTok shows you in 10 minutes or less, and we want all the episodes of our favorite shows released all at one time!

We’re impatient by nature, and we want the kind of solution that turns everything around now, including training our salesforce. While some of these quick hits may work in the short run, most are not sustainable, and they leave you needing more, especially in the world of employee development.

Finding talented salespeople has never been easy.

Finding naturally talented salespeople has always been more difficult than finding successful sellers. Far too often, we confuse success with talent. We go after the big name at the big competitor who has some big sales numbers. Experienced salespeople tend to have bad habits that follow them.

We default to looking and hiring experienced salespeople over inexperienced talented salespeople because it's easier.

World-class managers know that adding a sales superstar to the team is a great way to improve sales performance. They also know landing a superstar seller involves a recruitment process just like it does for a top-performing college football team (go figure, teams like Alabama and Clemson win national championships after they compile great recruiting classes).

Superstar sellers know they are good and should be treated accordingly.

As part of your recruitment process, it is important to know—and effectively communicate—your Employment Value Proposition (EVP).