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The Center for Sales Strategy Blog

One Solution to the Biggest Problem in Sales: Setting Quality Appointments

One Solution to the Biggest Problem in Sales Setting Quality Appointments

Research with our client base, practical experience, and many years of consulting sales organizations of all sizes makes one thing abundantly clear: the biggest single problem salespeople experience in securing high-value appointments with key decision-makers. If you agree, keep reading.

Over the years, I have written nearly 100 sales meeting kits for managers, and more than 20 of them deal with some aspect of securing a quality appointment.
 

Today's technology not only allows prospects to delete your voicemail messages and zap your emails, but Internet access is also allowing customers to gather most of the information they need about your product, how it works, and how your clients feel about it.

Topics: business development

Upcoming Virtual and In-Person Events Sales Professionals Should Be Attending

Conferences

There are two underrated ways to quickly improve sales skills, grow networks, and grow both personally and professionally.

The first way is to read more quality books – and you can find several on this list.

The second way is to invest in yourself and attend conferences and events. Events designed specifically for sales professionals will not only help you grow and develop, but you’ll gain insight into the future of the industry.

Listed in order by date, here are some upcoming virtual and in-person events for all sales professionals to attend in 2022.

Topics: events

Priorities for the Modern Leader

Leadership-1

Work and career are areas that are ever-evolving.

New ways of working emerge, skill sets and experiences change, and employee expectations shift. As a leader, it's important to understand where your priorities need to be and how you can position yourself to help your employees grow.

Topics: sales leadership leadership development

Why Salespeople Are Quitting After 90 Days — And How To Prevent It

Why Salespeople Are Quitting After 90 Days — And How To Prevent It

During the first 90 days at a new job, the relationship between a new hire and their employer is as vulnerable as it gets: 20% of all employee turnover happens during those crucial three months.

Leaving a job before things really get going is becoming increasingly normal, especially for younger workers: Jobvite’s oft-cited annual “Job Seeker Nation” survey reports that 34% of them have, at some point in their young careers, left a job in the first 90 days.

Topics: sales talent assessment sales talent

Weekly Roundup: Sales Forecasting, Inflation + More

Sales Forecasting, Inflation

- MOTIVATION -

"There are four ingredients in true leadership: brains, soul, heart, and good nerves."

 

- AROUND THE WEB -

<< If you only read one thing >>

Quantitative vs. Qualitative Sales Forecasting: Which Is Best For You? – LinkedIn 

Forecasts are infamously difficult to trust. 

Does your weather app say it’s going to be sunny on Saturday? You still might want to have a backup plan for your picnic.

In sales, forecasting is a practice that’s been around for a long time, but its accuracy has often failed to escape the realm of long-range temperature predictions. >>> READ MORE

Topics: Wrap-up

A 5-Step Campaign Recap Template to Keep Customers Coming Back

campaign recap templateYou sold the campaign. You executed the campaign. Now get the credit you deserve! 

Creating a successful digital campaign designed to deliver desired business results takes time and expertise—not to mention a great deal of work! It makes sense to present a recap during the campaign—to make sure it is on track—and after the campaign, to get credit for a job well done.

The best way to do this is to create a campaign recap and present this to the customer. This process allows sellers to get the credit they deserve for a job well done as well as open the door to the next sales opportunity with a satisfied customer.

Topics: sales strategy sales process sales accelerator

Simple Things You Can Do to Make a Big Impact on Sales Performance

Simple Things You Can Do to Make a Big Impact on Sales Performance

Without sales, you don't have a business.

Your profits are directly linked to sales performance, so it's important to maximize sales wherever possible. There are a range of things you can do to improve sales, and if you're not doing this your business will never reach its full potential.

For a rundown of some simple things you can do to improve sales performance, keep reading.

Topics: sales performance

Does Your Sales Strategy Include Surprising Your Prospects?

Does Your Sales Strategy Include Surprising Your Prospects

Imagine this.

You go to make a big purchase or do a major renovation such as a kitchen remodel. It's something you've been saving for now for quite some time. You've conducted exhaustive research on the colors you want, the styles you like, and the decorations you want to include. You've even made a visual board for ideas.

The time comes to get estimates and timelines from contractors. You go with the rule of 3’s for estimates, and after meeting with them, you finally make the decision. You understand that there will be a payment due upfront, and you agree to those terms.

The work finally starts, and surprise, there are costs that should have been included in the estimate that wasn’t. You feel trapped and frustrated.

Topics: business development Needs Analysis sales strategy

Secrets to a Strong Interviewing Process

Secrets to a Strong Interviewing Process

An interview can make or break a company’s relationship with a new hire.

A thorough interview process, using a validated talent assessment, looking for strengths, talents, and fit for the position, and examining fit to culture, can provide a strong jump off to a successful and lucrative career.

A desperation hire where a “warm body” is hired with no thought to their success can only lead to frustration, bad feelings on both sides, and repeating the process when the new hire quits. So, what are the secrets to a strong interviewing process and successful employer/employee relationship?

Topics: hiring salespeople sales talent assessment sales talent

3 Major Sales Time Wasters And How To Fix Them

3 Major Sales Time Wasters And How To Fix Them

You waste time! A lot of time. And so do I.

It's an epidemic in the world today. One of the biggest challenges that organizations and salespeople face is the lack of productivity while feeling like they work all of the time.

Topics: sales productivity